Chinese Brands Flood U.S. Retail With Not-So-Cheap Graphics Cards

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A number of little-known suppliers of graphics cards that used to sell their products on various China-based marketplaces are now available in the U.S. from respected retailers like Amazon (opens in new tab) and Newegg (opens in new tab). These add-in-boards (AIBs) are neither too cheap nor too expensive, but they all started to show up in the U.S. around the time when the Ethereum cryptocurrency mining boom went bust.

While everyone knows Asus, Gigabyte, and MSI, very few people know about such brands as 51Risc (opens in new tab)AX Gaming (opens in new tab) (an Inno3D sub-brand), Corn (opens in new tab)Maxsun (opens in new tab)Mllse (opens in new tab), and Peladn (opens in new tab). These companies used to sell their products exclusively on market places like AliExpress or Taobao, targeting customers in the Asia Pacific region as well as desperate enthusiasts willing to buy something exotic like a desktop graphics card based on Nvidia’s GeForce RTX 3070 Ti Laptop GPU.

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